Carla Elfeld

406 Main Street Suite 2
Metuchen, NJ 08840
O: 732.548.1900
C: 646.541.1172
F: 732.518.5188

Carla J. Elfeld, CDPE, SFR


Carla Elfeld combines 20 years of extensive experience in real estate with high tech expertise producing notable achievements in both fields. Using her high tech skills, she combined REO, Loss Mitigation, Short Sales, BPO Reporting, Property Management and Relocation Services under one roof. Her company, Diamond Realty Associates, Inc, is owned and primarily operated by women who recognize the needs of both the buyers and the sellers, addressing them promptly and efficiently.


Created the infrastructure to support the growth of a NJ real estate brokerage with an emphasis on both REO, short sales and retail transactions. Sold $26 million in Northern and Central NJ at 105% of list price setting new standards of service and performance in a difficult real estate market. Her BPOs on in-house listings are within 5% of final sales price which has earned the firm an “A” rating with Fannie Mae, etc. Carla is also known for closing 5 days early which is unheard of in the REO business.

In addition to participating in every MLS in NJ, Carla has a website connected to a back office system which processes offers electronically. Her listing efforts are the reason for repeat clients and agents pursuing her properties.

Using “state-of-the-art” technology to support the business, she puts together a top-notch BPO team that provides 24 hour turnaround of drive-by BPOs and 48 hour turnaround of interior BPOs. Her correction rate is less than 10% on 500 BPO’s per month.

She has assembled experts in property preservation so that her vacant and processing to listing to sale is typically 15 days or less. This could include trash outs to handing over the keys at closing and everything in between. Carla provides same day occupancy check, negotiates cash for keys, and coordinates reporting of occupancy and commencement of lender’s eviction process for occupied properties.
Another service she has started is residential rental property management which is growing significantly with clients contacting her for this service.
She has a passion for continual exposure to new and different opportunities and for using the latest management techniques, tools, and technology. She is an innovative problem solver. Carla has a strong work ethic along with a management style for the multi-level relationships in the real estate market from customers to sub-contractor to asset managers.



Professional handling of non-performing assets. Top producer of listings and sales of short sales, foreclosures, REO’s, new construction, investors and relocation throughout New Jersey. Proven track record of obtaining the maximum value for distressed properties.
Diamond Realty Associates, Inc. is a Woman Owned and Operated Company with well over 20 years in the REO, Short Sale and Loss Mitigation industry. As a major market share holder of the Distressed Property activity in New Jersey we hold a strong reputation for representing our clients with excellent service. We provide the full range of services and personnel to provide those services to include; Property Managers, Property Maintenance, Property Evaluation Specialists, General Contractors, Landscapers, dedicated Accountant and a Strong Team of Agents.

We have served over 30 clients with over 50 million in sales last year. Some of our current clients include: